According to the U.S. Small Business Administration, there are almost 30 million small businesses across the United States. According to the U.S. Small Business Administration, more than 60% of small business customers use search engines to locate local businesses. More than 80 percent use search engines to find businesses in their region. This creates a storm for local search engine optimization. SEO is the careful selection of words and phrases in web content that are optimized to improve search engine rankings. This can help you drive traffic to your website. These are some of the ways that local seo services can work for small businesses.
Claim Your Profile
Claiming your profile allows you to verify that your business profile really is yours. Log in to Google Places or Yahoo Local and follow the verification process. To verify your business address, you will either need to call the number or send an email. Even if you skip this step, it can still help you to rank well in search engines.
All about Content
SEO is all about content. SEO doesn’t only include text but also any content that is related to your business website. Upload photos of your business. These photos don’t need to be professional but they should reflect your business positively. Photos of business usually include photos taken outside, possibly with products being manufactured, and a group shot featuring your employees. You can also add captions to your photos or video clips. You might consider hiring someone to write your content. If you see a rise in your business, it’s a worthwhile investment.
A successful local seo services strategy includes getting information from other websites. Search engines use local listing aggregation to search for reviews, images, and any other information about your company.
Almost all major local websites, except Yelp allow you to ask customers to write reviews about your local seo services business. A blurb can be added to your contact page, order form, invoices or emails to encourage customers to leave reviews on Google Places, Yahoo Local or Bing Local. When deciding whether to use your business, customers look at reviews. You don’t want negative reviews. However, you shouldn’t be discouraged if there are some. This is a sign that you are open to learning from your mistakes.
Your website should contain detailed contact information. You should include your complete address, state and city, as well as zip code and number.